Tinder made a name for itself by getting users to “swipe” right or left to find a date. Now it wants to use that idea in the US presidential campaign.
The mobile dating app on Wednesday launched a feature called “Swipe the Vote” that allows users to respond to questions and find a political “match.”
Questions include “Keep same-sex marriage legal?” and “Drill for oil and gas in the US?” and users are asked to swipe right or left depending on their answer.
The feature, developed with the nonprofit group Rock the Vote, aims to boost political engagement among young Americans and help them learn more about key issues. Those who want more information can tap on a question and see the details.
“Once you’ve swiped through ten of the hottest issues, you’ll be matched with the candidate who best matches your views,” Tinder said on its blog.
“We’ll also show you how you compare with other candidates, too! From there, you can share who you matched with on social and – most importantly – easily register to vote with Rock the Vote.”
The launch comes as some grassroots political activists, notably young women, are reportedly using Tinder to send messages to their matches promoting candidates such as Democrat Bernie Sanders or Republican Marco Rubio, who has now suspended his campaign.
“We’ve been amazed by the amount of users expressing their political views with matches during this presidential campaign,” Tinder said on its blog.
“That’s why we decided to build Swipe the Vote.”