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Selena Gomez says Rare Beauty makeup line is ‘clean and easy’

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April 13 (UPI) —Selena Gomez says her makeup line, Rare Beauty, is meant to be “clean and easy” for consumers.

The 27-year-old singer and actress shared details about the forthcoming collection with Sephora in an interview with Interview magazine published Monday.

Gomez said she created Rare Beauty because she wanted to “start a conversation about how you can make yourself feel great.”

“It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure,” the star said.

Gomez strove to make the collection inclusive by featuring “real people” in her advertising and creating dozens of shades of foundation and concealer.

“I use real people in the campaigns. I have 48 shades of foundation and concealer,” she said. “It’s all very clean and easy. I wanted people to feel safe.”

 

 

 

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Gomez announced on Instagram in February that she will launch Rare Beauty in the summer.

“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!” she wrote.

Gomez wore one of her lipstick shades in her music video for “Boyfriend,” released last week.

Gomez released her third studio album, Rare, in January. She released a deluxe edition of the album last week that features “Boyfriend” and two other new songs.

 

Moments from Selena Gomez’s career

 

Singer Selena Gomez arrives for the American Music Awards in Los Angeles on November 24, 2019. She performed new music at the event. Photo by Jim Ruymen/UPI | License Photo

 

Gomez (R) and her sister Grace Teefey attend the premiere of the animated musical comedy “Frozen II” premiere in Los Angeles on November 7, 2019. Photo by Jim Ruymen/UPI | License Photo

 

Gomez attends the premiere of comedy “Hotel Transylvania 3: Summer Vacation” in Los Angeles on June 30, 2018. Photo by Patrick Rideaux/UPI | License Photo

 

Gomez arrives on the red carpet at “The Dead Don’t Die” on June 10, 2019, in New York City. In a press conference for the film, Gomez called social media a dangerous influence in society. Photo by John Angelillo/UPI | License Photo

 

Gomez arrives at a photocall for the film “The Dead Don’t Die” during the Cannes International Film Festival in Cannes, France on May 15, 2019. Photo by David Silpa/UPI | License Photo

 

Bill Murray (L) and Gomez joke on the red carpet at the Cannes International Film Festival. In early 2019, Gomez returned to social media after being hospitalized. Photo by David Silpa/UPI | License Photo

 

Gomez speaks onstage during WE Day California in Inglewood, Calif., on April 25, 2019. WE Day, billed as the world’s largest youth empowerment event, brought together 16,000 California students for a day of live musical performances and stories of leadership and change. Photo by Ken Matsui/UPI | License Photo

 

Gomez is joined onstage by Nellie Mainor, a young fan who, like Selena, has dealt with her own serious health battles during WE Day California in Inglewood, Calif., on April 19, 2018. “Last year, I had a kidney transplant and it was weird,” Gomez told the audience. “It was weird, but hard.” Photo by Jim Ruymen/UPI | License Photo

 

Gomez arrives for WE Day California on April 19, 2018. WE Charity, formerly known as Free The Children, is a worldwide development charity and youth empowerment movement founded in 1995 by human rights advocates Craig Kielburger and Marc Kielburger. Photo by Jim Ruymen/UPI | License Photo

 

Gomez attends the Fashion Awards in London on December 4, 2017. In November 2017, Gomez was deemed Billboard’s Woman of the Year. Photo by Rune Hellestad/ UPI | License Photo

 

Gomez arrives for the annual American Music Awards in Los Angeles, on November 19, 2017. She had performed for the first time in a year during the event following reports she had gotten back together with Justin Bieber after splitting with The Weeknd. Photo by Jim Ruymen/UPI | License Photo

 

Gomez (L) and The Weeknd arrive on the red carpet at the Costume Institute Benefit at The Metropolitan Museum of Art in New York City on May 1, 2017. The two had officially announced being in a relationship in April 2017. Photo by John Angelillo/UPI | License Photo

 

Singer Alicia Keys is joined onstage by Gomez during WE Day California in Inglewood, Calif., on April 27, 2017. In 2017, Gomez surpassed Taylor Swift and Beyonce to be the most-followed celebrity on Instagram. Photo by Jim Ruymen/UPI | License Photo

 

Gomez speaks with Miss Piggy in this video during WE Day California on April 27, 2017. Photo by Jim Ruymen/UPI | License Photo

 

Gomez performs onstage at WE Day California on April 7, 2016. Photo by Jim Ruymen/UPI | License Photo

 

Executive producer Gomez joins cast members during the premiere of Netflix’s “13 Reasons Why” in Los Angeles on March 30, 2017. Photo by Jim Ruymen/UPI | License Photo

 

Gomez arrives for the American Music Awards in Los Angeles on November 20, 2016. She delivered a candid speech after winning Favorite Pop/Rock Female Artist. Photo by Jim Ruymen/UPI | License Photo

 

Gomez (L) and Taylor Swift arrive for the Grammy Awards in Los Angeles on February 15, 2016. Gomez played her new music for Swift and Swift’s mother, which elicited a supportive and emotional response. Photo by Jim Ruymen/UPI | License Photo

 

Gomez arrives for the American Music Awards in Los Angeles on November 22, 2015. Photo by Jim Ruymen/UPI | License Photo

 

Gomez performs on the runway at the Victoria’s Secret Fashion Show in New York City on November 10, 2015. Photo by John Angelillo/UPI | License Photo

 

Selena Gomez performs on the runway at the Victoria’s Secret Fashion Show on November 10, 2015. Photo by John Angelillo/UPI | License Photo

 

Gomez arrives on the red carpet when Glamour Celebrates the 25th anniversary of the Woman of the Year Awards on November 9, 2015 in New York City. Photo by John Angelillo/UPI | License Photo

 

Gomez performs on the NBC’s “Today” in New York City on October 12, 2015. She alsoset the record straight in an interview about her career, relationships and body shaming. Photo by John Angelillo/UPI | License Photo

 

Gomez arrives on the red carpet for the MTV Video Music Awards in Los Angeles on August 30, 2015. Photo by Jim Ruymen/UPI | License Photo

 

Gomez arrives on the red carpet at the Costume Institute Benefit at The Metropolitan Museum of Art on May 4, 2015. A few days before she had responded “You’re disgusting” to body-shaming comments on Instagram. about Photo by John Angelillo/UPI | License Photo

 

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